Match.com has proven to be the largest and best online dating site in the world. For well over two decades, Match.com has helped millions of people around the world meet, date, and even get married thanks to their unique service.
In 1993, Gary Kremen and Peng T. Ong established Match.com just as the internet was reaching around the world. What began as a proof-of-concept at Electric Classifieds, a company designed to provide newspapers with a classified ad system, morphed quickly into its own business thanks to the efforts of Kremen and Ong. They were assisted by Simon Glinsky who helped them develop a business plan, one of the first for an online company.
Match.com began as a subscription model which was new at the time. Plus, there was a considerable effort to promote the company to diverse communities that included tech professionals, women, and gays and lesbians. The following year, Fran Maier joined the company and placed an immediate emphasis on making the service accessible to women.
The first beta test for Match.com took place in early 1995 and the company was profiled in Wired magazine in the same year. Those lucky enough to become part of the beta test were given lifetime charter memberships. The goal was the first people to join would tell their friends and the company would grow through word-of-mouth.
By 1998, Match.com was proving to be enough of a success that it was purchased by Cendant. By the following year, IAC purchased the website and it was merged with One & Only Networks. Match.com grew even more in 2001 when it was merged with Love@AOL. The site began charging a membership fee of $24.95 per month for its members.
By November, 2004, Match.com was recognized by the Guinness World Records as the best dating site. Over 42 million people had registered with Match.com from its beginnings in 1995 to 2004 and over 15 million were using the service around the world at the time. The growth in popularity of Match.com included partnerships with popular figures such as Dr. Phil. The program started to branch our more into the mainstream and launched new advertisement campaigns that reached even more people by the end of the decade.
In 2009, the European operation of Match.com was sold to Meetic and a change in leadership at the company took place. Later that year, Match.com purchased People Media which helped to expand their reach. By 2010, Meetic and Match.com combined with ParPerfieto in Brazil which further extended the efforts at creating Latin American online dating. However, the biggest move may have been the mobile app for Android systems that let people use their smartphones and tablets to access the dating site.
Over the years, Match.com has remained the most recognizable online dating site. For millions of people who use Match.com today, the convenience of the services thanks to the mobile apps, the large membership base, and the constant focus on innovation continues to make this service the most prominent dating site in the US and in many parts of the world.
Related links: Does Match.com (The No.1 Dating Site) Work?This entry was posted by Samuel on 1/10/2017